Coca Cola “Have a Coke Day”
Agency Havas Atlanta | Creative Direction Gareth Pon + Ryan Feng | Director Ryan Feng | DP Gerald Nonato | AD Natey | Gaffer Chad Mayate | Style + Art Emily Lavengood and Anaiah Simons | Dancers Rob Wilson, Joy Brown, Kristin Farina, Jon Gifted
INSIGHT
As the world relearned connection after isolation, we looked at where joy was naturally emerging: dance trends, creator culture, and late-night Zoom celebrations with friends.
Inspired by the explosion of TikTok dance culture and the intimacy of virtual hangouts, the campaign explored how movement, music, and shared digital experiences could reconnect people again.
Each dancer represented their own unique flavor and personality — captured separately, but united through rhythm, screen, and the universal language of Coca-Cola.
L - R : Rob Wilson, Joy Brown, Jon Gifted, Kirsten Farina